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Case Studies
AI Enabled Customer Interaction
(Brite:Bill)
A leading telecommunica琀椀ons company
needed to generate insights from customer
behaviour across many digital touch points
to increase customer engagement, targe琀椀ng,
reten琀椀on and conversion. ADAPT developed
an AI engagement roadmap that harnessed
machine learning and sta琀椀s琀椀cal techniques to
provide insight and evidence to inform the best
con昀椀gura琀椀on of personalised interac琀椀ons for
customers.
Outputs
•
•
•
•
Improved customer journey
Increased pre-sale conversion
Improved customer retention
Automation of bespoke customer
comms
Chatbots and Machine
Translation (Huawei)
A major interna琀椀onal ICT provider needed to
create a machine transla琀椀on system that had
the ability to take context from the full text
into considera琀椀on to create a more realis琀椀c
chatbot. ADAPT developed a Neural transla琀椀on
system that was a琀琀en琀椀ve to the wider
conversa琀椀onal context for a seamless mul琀椀language experience.
Outputs
•
•
Translation quality improved
by 20%
Translation speed increased
by 15%
