Human-Content-to-Machine-Data_Final - Flipbook - Page 28
At this phase of CC signals9 development, the signal elements and their combinations are
preliminary. Through a period of public consultation, we expect the CC signals and conditions
they state will shift and evolve, based on what is technically possible and what is desirable to
stewards of content.
Scope of Machine Reuse Addressed by CC Signals
Deûning a standard set of categories for machine reuse of content that adequately captures
the different issues at play here is difûcult. For example, though the generative capability of
large AI models is the source of issue for some creators and publishers, we think the need for
reciprocity extends beyond generative AI only.
Fortunately, there are expert stakeholders doing important work in this space. The Internet
Engineering Task Force (IETF) AI Preferences Working Group is leading on work to ensure that
any approaches used to declare preference signals are standardized and machine-readable,
and therefore effective at scale.98 The IETF AI Preferences Working Group recently adopted a
common vocabulary for opting out of AI training and other forms of TDM, originally put
forward by Open Future.99
We are proposing to tightly integrate CC signals with the work of the IETF AI Preferences
Working Group. In practice, this means that Declaring Parties will be able to select a category
of machine use from this vocabulary to apply their preferences to. These categories, which
are still evolving, include—and therefore enable Declaring Parties to distinguish
between—TDM, AI Training, and Generative AI Training. Once selected, that category of
machine reuse is the scope of the CC signal attached by the Declaring Party.
In general, our goal is to work in collaboration with the IETF AI Preferences Working Group to
ensure that CC signals uses standard components and approaches. This will reduce the
complexity for Declaring Parties, and help responsible AI developers comply with preferences
made across different systems.
Declaring a Preference Using CC Signals
The Declaring Party selects among the available CC signals. Once selected, that signal
reüects the Declaring Party9s preferences regarding machine reuse. This means that the
98
Internet Engineering Task Force. (n.d.). AI Preferences (aipref). Internet Engineering Task
Force. https://datatracker.ietf.org/wg/aipref/about/
99
Keller, P. (2025, March 7). A vocabulary for opting out of AI training and other forms of TDM.
Open Future.
https://openfuture.eu/publication/a-vocabulary-for-opting-out-of-ai-training-and-other-forms-of-tdm
/
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