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Chroma
“This project deploys several strategies
… inviting a sense of discovery and light
through color, through scale, through
experiential moments, and it’s a
wonderful way of integrating brand and
customer experience.”
— Roberto de Leon, FAIA
“They have really understood and
captured the essence of this product
and have been able to broadcast that
through the architecture.”
— Gordon Gill, FAIA
78 Texas Architect
9/10 2024
Location Fort Worth
Client Matthew Barber
Architect Ibañez Shaw Architecture
Design Team Bart Shaw, FAIA,
Katy Dunaway, Assoc. AIA
Contractor Steele & Freeman
Structural Engineer HnH Engineering
MEP and Civil Engineer Baird, Hampton & Brown
Landscape Architect Kinler Landscape Architecture
Photographer Dror Baldinger, FAIA
Chroma, a provider of modern eyewear and eye
care, takes advantage of a prominent location in
the city to engage the urban fabric and provide a
singular retail experience. The entry is marked by
a progression of steel angle frames placed along an
elevated walk, with the geometry continuing in the
glass curtainwall and revealing itself on the interior
as the structure for the display shafts. Free-nowing
display oxtures allow exploration of the eyeglass
collection among views of the adjacent cultural district and downtown. The building was constructed
using a tilt-wall concrete system, and simple steel
fabrications and solid surfaces were used for counters and desks. Window openings were kept to a
minimum on the building9s west and south sides,
which house optometry testing and exam rooms,
spaces requiring restricted daylight.
